Facebook Social Experiment and why it does not deserve the criticism?
The social “experiment” recently conducted by Facebook has received its share of criticism. Though the complete objective and findings of the research are not public, the fact that one set of its users in the experiment were fed “negative” stories is something which Facebook accepts. Without getting into the aspect…
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Communication lessons from Modi’s campaign.
There could be powerful factors – charismatic leadership, development agenda, contributing to Modi’s success in the recently concluded elections and many political and social science experts are analyzing the reasons with great interest. While there could be many reasons which can be cited as success ingredients, segregating just the communication part of the campaign can lead…
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Is news media in India obsessed with Politics ?
News media has always understood the pull of negative news, scams & crime. Notoriety of politicians provide enough fodder for such negative news, but going beyond these negative, exposing and breaking news, which audience too has a liking for, news media in India lends tremendous focus on anything related to…
225 total views, no views today
What can Facebook do for its critics ?
The news of Facebook losing 80% of its peak user base by 2017 was a widely circulated news couple of weeks back. (It has been challenged by many other studies on the future of Facebook).The reasons suggested were supported with calculations based on what had earlier happened to similar platforms like MySpace, Orkut and others. In…
596 total views, no views today
Print + Digital + Other Business: Way Forward?
Without using any statistical projections, trend analysis or usage of numbers, can we try to contextualize the flux newspapers companies are going through currently? Suggestions like strong and wholesome presence on the web, have become old thoughts now. The best understood tactic that newspaper companies were to adopt and address was to make themselves…
2,531 total views, no views today
Indian Readership Survey 2013: Readership war ..of a different kind.
This time newspapers waited yearlong for the Indian Readership Survey (IRS 2013) .The fight for readership, seem to be a little different this time. Going by the unfolding of events post the results, it appears publishers are not fighting amongst themselves as it always is, but fighting together with the…
2,629 total views, 4 views today
Is this what you should pay for your newspaper?
A kid goes to a store and asks for a chocolate bar and hands out Rs.5 and the shopkeeper laughs out. But in a country where a chocolate bar cannot be bought for small change, you can buy a whole world of information updated every single day. WOW! India’s dependency…
6,991 total views, 3 views today
Why twitter loves Alok Nath?
Over the last few weeks, we all saw Alok Nath, Neil Nitin Mukesh and then Arvind Kejriwal jokes taking over the fancy of twitterati. It’s difficult to escape these kind of single personality- based lampooning happeing on twitter these days. This trend is not going to end here and many…
2,813 total views, 2 views today
Why do artists hate to call their creation a product?
“Book writing should be approached in the same way; a company would launch a new product. And like most products, marketing is crucial for the success of book and authors”, said a panel member in a big literary fest recently. “Excuse me. How can you refer to a book as…
2,773 total views, 3 views today